Tag Archives: social media

Think before you tweet

If the above screenshot doesn’t tell the story already, let me fill you in: Ashton Kutcher ignorantly sent out the above tweet regarding the recent firing of Penn State football coach Joe Paterno, who was fired for not properly reporting child sexual abuse.

Kutcher immediately felt the backlash of tweeting without knowing the whole story. He looked like a fool at best, an insensitive jerk at worst. He has since issued apologies via Twitter and blog post, and he has turned over his Twitter account to his production company, Katalyst.

Although this change in feed management will undoubtedly improve the number of gaffes posted, I can’t help but think it’s a mistake. Kutcher gained more than 8 million followers because it was clear that he was the one tweeting. Fans like to feel a direct connection to the celebrities they admire, and Twitter has been one of the few ways they could do that.

Followers of Kutcher’s feed can now look forward to generic tweets promoting his work instead of getting insight into his random thoughts and daily life. And now when @aplusk retweets or replies to you? It’s not actually the guy you want, it’s just someone masquerading as him.

Celebrities have recovered from worse slip-ups, and I think Kutcher will get over this hurdle before the world bats an eye. However, I think it would be in his best interest to stay in touch with fans himself rather than by proxy. A genuine apology and some self-restraint would probably be enough for people to forgive and forget. It might be hard to have it both ways—the benefits of the personal interaction without the potential harm to reputation—but just think before you tweet and messes like this won’t happen in the first place.

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Tweet regurgitation: An intervention

I get it—managing accounts on Facebook, Twitter, LinkedIn, Foursquare and everything else can be overwhelming. It can seem nearly impossible to update all of these feeds on the regular and still accomplish anything in real life.

Twitter on Facebook

Still, I just have to say it: Quit being so lazy! I’m sick and tired of seeing the same updates, word for word, across multiple platforms.

Social media management tools are fabulous for centralizing the social media experience. I use HootSuite to keep track of my various Twitter feeds, update LinkedIn and shorten URLs.

But just because you have the ability to update all of your platforms in one place doesn’t mean you should.

If you want people to follow and add you on every platform, each one needs to offer something different. I want to support a good company or a friend in as many ways as possible, but I don’t need to be bored to death by reading the same regurgitated tweet at every turn. And honestly, if you’re managing your social media effectively, you’ll play each one up for its unique strengths.

There is bound to be a little redundancy because friends and followers won’t always overlap and sometimes you have something that just needs to be shared with them all. That’s OK! If you’re sharing a link, though, consider the audience of each platform and tweak the message for each one, even if the link is the same.

So please, for your sake and mine, keep it fresh.

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Misinformed

A few days ago I read about the uprising in Egypt on Tumblr.

Bits and pieces of information littered my dashboard and I became engrossed. Social media helped organize a revolution, so any former thoughts of Twitter as a useless dumping ground for opinions disappeared.

When I discovered the Internet was shut down in Egypt, it was difficult to absorb. The place where anyone can have a platform to speak was cut off in an attempt to silence the protests. This is the first time in my lifetime–that I know of–where such blatant and widespread censorship occurred. (This is not counting censorship in areas where people never had the right or freedom to express themselves in the first place.)

While the power of social media has gained respect due to these events, much is being done to harm its reputation as well.

Information is disseminated so rapidly that fact-checking and context can be lost. As I’ve said before, the Internet can be full of lies, and we should remember that especially when everyone is clamoring to read the latest breaking news.

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AAJA Convention, Day 3

Friday was the last day of the convention for me.

My overall impression of the convention was positive, but only just. There was nothing that I disliked, but I felt indifferent about several of the panel discussions and workshops. There were some disappointments, because the discussion would veer off track or focus on things that I didn’t think were the most important. I also found that there were pleasant surprises, like the diversity panel from day two of the convention.

Though some of the discussions were dry, I know that I learned something from each workshop and panel, and I’m glad I attended.

Beginner Interactive Narrative

Your Career, the Sequel

Be Your Own Boss

Career Fair and Expo


Beginner Interactive Narrative

The focus of this discussion was how to tell a story in a non-traditional way. It started off with a short documentary-style film about student diversity in a small town. It included staged, artistic shots of the students and voice-over where the students would be reading their thoughts aloud.

The question was then posed: Is this journalism? The consensus was surprisingly “yes.”

Despite the staged aspects of the video, the reporting done was valid and the audience thought the artistic nature of the video was acceptable to create tone.

From there we discussed other forms of storytelling, focusing on the options for interactivity on the Web.

First, there are the more obvious advantages of the Web, such as virtually unlimited space and the ability to provide dynamic content. However, simply using the Web to connect to audiences directly is a powerful tool.

Live blogging events have found audiences, and the power of interactivity has been shown even in advertising, like the Old Spice campaign.

A newspaper can take examples like these and tailor them to their audience. For example, when running a story on a resident trying out for American Idol, the paper can host its own local competition and post it on the Web for readers to participate and vote.


Your Career, the Sequel

Be Your Own Boss

These two workshops were more tailored toward the people who had recently lost their job in journalism or were looking for alternatives. I attended these because I thought it might give me an idea of what else I can do if the job market was unwelcoming upon graduation. The possibility of freelancing was discussed, and it was interesting to hear the frank discussion about what the job really requires; things such as calculating costs, deciding what stories to take and how much time to spend on them. Other panelists shared their success stories of delving into other fields, such as Web startup companies and authoring a book. Although all of these other careers seemed interesting in their own right, I don’t see myself heading in that direction.

Career Fair and Expo

Perhaps if I was at a different stage in my life I would have found the career fair more useful. The fair undoubtedly offered many opportunities for out-of-work professionals, but students just entering the job market were mostly overlooked. If nothing else, I appreciated having the opportunity to see what the job hunt could look like. 

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AAJA Convention, Day 2

Okay, I’m back!

I wish that I had been able to continue this sooner, but when school and work have piles of deadlines, personal deadlines have a tendency to get pushed back.

On to day two of the convention…

The Present and Future of Print Journalism

Opportunities in Digital Journalism

A Hyphenated World

The Future of Mobile

….


The Present and Future of Print Journalism

I started off by attending “The Present and Future of Print Journalism,” which was sponsored by the Seattle Times.

The talk was focused on whether print even has a future. The answer I came away with was “yes,” but not a resounding one.

Although there was plenty of of discussion about the apparent problems with print—mostly the corporate ownership and lack of community focus—there were few proposed solutions.

For print to survive, it was proposed that news organizations need to figure out what it is “uniquely suited for,” or what it does better than any other medium. What that unique purpose might be was never elaborated on.

Don’t get me wrong, I love print. I think people will always prefer to read paper over a screen, but I also think that people will adapt to reading screens if it is cheaper and more convenient.

Much of this panel was focused on print’s transition to the Web. The concept of pay walls was debated well on both sides, and it is an issue that I think will need to be resolved for publications on an individual basis.

On the one hand, people are very much used to getting everything online for free, and consumers can feel betrayed when that suddenly changes. However, a company can’t continue to provide the news if it can’t pay the staff.

The pay wall has been proven to work for some companies, like Spot.Us. The trick is to keep the readers in control of the news. They can choose what news they are interested in and help fund those stories so they are able to be reported on.

Spot.Us has also played with the advertising model to make it work for them. Readers can participate in surveys to earn credits usable for funding stories.

It’s a clever way of doing business because the company only pays for stories that will get read, and they don’t have to guess as to which stories are “newsworthy.” The public tells them what is.


Opportunities in Digital Journalism

This panel, sponsored by NBC, focused too much on defining digital journalism, rather than exploring new opportunities it provides for journalists. The audience was told over and over again that digital journalism means a journalist who does it all, from the writing to the photography and video.

The “one man band” label was thrown about several times.

But what does this mean for journalists and journalism as a whole? Audience members were concerned that being the only one covering a story will compromise quality. After all, one person is never going to be as good at everything as a band of dedicated specialists.

The panel pointed out that although reporting single-handedly isn’t always the best approach, it has its benefits. Obviously, for a news corporation the money-saving is a huge benefit. The immediacy digital journalism allows for is rewarding for the audience.

But in terms of story-telling and producing quality journalism, having the ability to cover a story comprehensively by yourself allows greater freedom at times. Following the BP oil spill, one digital journalist was able to uncover the impact on the Vietnamese fishing community. This was in part due to his ability to speak Vietnamese, but it was also due to the fact that he didn’t have to wait for others to start reporting.

Consolidation in the newsroom and cost-cutting may not be the ideal situation to work in, but the resulting digital journalism trend will be here to stay.


A Hyphenated World

This was by far my favorite panel to  attend, and I almost didn’t go. Being a minority in the workplace, hearing about diversity can often time be boring. Obviously there needs to be more diversity; tell me something I don’t know!

The discussion here transcended that surface-level critique and delved into issues that are more relevant, but rarely mentioned in traditional workplace analyses. And all the while the discussion was funny and entertaining.

Being Asian-American means that you’re automatically part of this community, even if you aren’t actively involved in it. Just by being a member of a minority group, it can seem like you have to be an advocate for “your people.”

But advocacy isn’t journalism.

When reporting on stories involving people of your own race, the coverage still has to be fair. Sometimes, this can be difficult.

As a minority, it’s not uncommon to be stereotyped and wrongly associated with a certain ideal or behavior. When one member of the race is looked down upon, it can easily translate to the group as a whole. Just look at the way terrorism in America has given a bad reputation to the Middle Eastern community.

It can be tempting to give a member of your own race the benefit of the doubt in order to save your own skin. Similarly, a source might expect that you present him or her in only a favorable light due to shared race.

However, the fact of the matter is that if you engage in this behavior, it’s biased reporting.

The panel also brought up the idea that seeing negative coverage about a member of your race might actually be a good thing.

It used to be that Asians had such limited exposure that negative examples would seem too prominent a badge for us as a group. Now, increased exposure has allowed us to be more comfortable with a few bad seeds because it means we are being seen as equals in the media. There are a variety of personalities within the group, and we are not viewed as homogenous.

Bloggers from Disgrasian spoke at the panel and strongly held this view. Opening criticism toward our own race shows that there are people within our group that we like and don’t like, just as with anyone else.


The Future of Mobile

This panel focused on the latest technology in mobile and how it can be used to our advantage.

Part of using mobile effectively is understanding how people use it in their daily lives. If a person is reading a news story on their phone, they want the news to be quick and concise, because they’re probably looking at it in between other activities. A person’s attention span on a mobile device is much shorter than with any other medium.

A significant part of the discussion examined the latest iPad apps. Tablets are a relatively new part of the mobile market, and can be used differently from phones. The innovations in these apps may yield significant results, but at this point it’s just exciting to know that there are new possibilities.

Unfortunately, I don’t think I gained as much from this workshop as the others, but it was interesting to see what apps are being developed. More than anything, I left that discussion with a desire to own an iPad.


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Ro Sham Bo: Paper Beats All

Books can be burned, documents can be shredded, but paper is still eternal.

It sounds contradictory, but even in today’s digital environment where technology is constantly changing, print media isn’t going to disappear.

In recent years, traditional media of all sorts—from newspapers to vinyl records—have proven that people continue to hold value in them.

Compared to the fleeting nature of all things digital, the physical version is comfortably stable.

This stability, however, isn’t always a good thing.

The eternal nature of paper refers not only to the notion that paper products will continue to be valued by society, but also to the fact that what is committed to paper is permanent.

Content is fleeting on the Web, and mistakes can be corrected at any time. The same cannot be said of print. There is no “undo” button for paper, though some may wish for one.

I would bet that after an unforgiving interview with Rachel Maddow, author Richard Cohen is one of those left wishing.

The Ugandan government is using Cohen’s book “Coming Out Straight” as justification for anti-gay legislation that could allow the government to give homosexuals the death penalty.

In Maddow’s interview, she quoted the book to Cohen, who admitted that some information is incorrect and will be removed from the next edition.

Unfortunately the damage is already done.

I’m not saying that print is the cause of all this mess, but what is committed to paper is taken more seriously than what is on the Web, whether we like it or not.

The constancy of paper is what makes me both eager and cautious of my future as a journalist. I hope that what I contribute will have a lasting impression, but I must take care to make it the right one.

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The Learning Curve

Okay newspapers, pay attention. Simply making the online content to a newspaper more visually appealing—which includes parsing it down for everyone with a short attention span—would keep readers interested.

It seems so simple and obvious, even the porn industry has caught on, but apparently traditional media doesn’t quite get it yet.

Even though newspapers are trying to stay current by using sites like Twitter, they keep reverting back to the shovelware tactic. The articles can be written brilliantly, but that doesn’t matter if nobody reads them.

The overarching idea behind keeping articles brief is that any successful medium must cater to its audience. Traditional media is facing the challenge of maintaining much of their normal practices to retain readers, and also adapting to new media methods to grow with readers as their world changes.

I think that the single most important thing that traditional media must do to achieve this goal is to listen to the audience. Taking feedback and using it when necessary means there is a direct channel for traditional media to learn exactly what they need to do to be successful. Modern audiences are used to being able to get everything tailored to their needs and interests, and that desire for personalization isn’t going to change any time soon.

However, a part of acknowledging the audience is realizing the differences among the people. Although the traditional media can learn some valuable lessons from new media and the Web, it shouldn’t abandon everything that has been established for what is new. The part of the audience that appreciates or relies on traditional media should not be forgotten. The digital divide and neo-luddites are part of the audience that is keeping newspapers going in this time of change.

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