Tag Archives: facebook

Tweet regurgitation: An intervention

I get it—managing accounts on Facebook, Twitter, LinkedIn, Foursquare and everything else can be overwhelming. It can seem nearly impossible to update all of these feeds on the regular and still accomplish anything in real life.

Twitter on Facebook

Still, I just have to say it: Quit being so lazy! I’m sick and tired of seeing the same updates, word for word, across multiple platforms.

Social media management tools are fabulous for centralizing the social media experience. I use HootSuite to keep track of my various Twitter feeds, update LinkedIn and shorten URLs.

But just because you have the ability to update all of your platforms in one place doesn’t mean you should.

If you want people to follow and add you on every platform, each one needs to offer something different. I want to support a good company or a friend in as many ways as possible, but I don’t need to be bored to death by reading the same regurgitated tweet at every turn. And honestly, if you’re managing your social media effectively, you’ll play each one up for its unique strengths.

There is bound to be a little redundancy because friends and followers won’t always overlap and sometimes you have something that just needs to be shared with them all. That’s OK! If you’re sharing a link, though, consider the audience of each platform and tweak the message for each one, even if the link is the same.

So please, for your sake and mine, keep it fresh.

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